Meet our Team

Emily Goodman Shortall, CPM®, ARM®, CAPS, REALTOR®

pressrelease_290104_1405083114 (1)Harvey Goodman Realtor Property Management Division is run by Emily Goodman Shortall. Emily is a Licensed Real Estate Broker-in-Charge in North Carolina and a licensed agent in Ohio and WV. Shortall is recognized within the industry as a dynamic, property management professional with progressive residential and commercial expertise. Prior to joining Harvey Goodman Realtor Emily was a Vice President for a National Property Management Company where she managed 5,000 residential apartments. 

Emily has gained a national profile within the property management industry and has published numerous articles in both national and international trade publications as well as having been a featured speaker at several conferences. She was named as one of the ‘Top 30 Leaders Under 30’ by the Journal of Property Management, awarded IREM Chapter #56 ‘CPM of the Year’ in 2012 and ‘Regional Manager of the Year’ in the same year by the Piedmont Triad Apartment Association. In addition, IREM awarded her the ‘Professional Achievement Award’ in 2013. Shortall earned her Certified Property Managers (CPM) designation in 2008 and her Accredited Residential Managers (ARM) designation in 2006. She also holds a Bachelors Degree from Elon University and is a Linsly graduate.

Beth Francis

Beth has been with Harvey Goodman Realtor since 1983. She handles all work orders, scheduling, and resident/owner concerns. Part of her role is to promote resident satisfaction and retention and she does this by responding to complaints, questions, and requests in a timely manner. Beth addresses service issues and takes pride in resolving these as quickly as possible. As anyone who knows her can relate, she is known for consistently going above and beyond her job to ensure customer satisfaction. Beth demonstrates the principle that excellent customer service is the foundation of long term customer relationships.

 


 

Accreditations

CERTIFIED PROPERTY MANAGER® DESIGNATION
Harvey Goodman Realtor Property Management believes you need a real estate manager to preserve and enhance the value of your real estate assets–someone who is highly trained, experienced, and professional. Your real estate investment deserves a CERTIFIED PROPERTY MANAGER®. When you hire a CERTIFIED PROPERTY MANAGER® (CPM®), you know you’re getting a qualified manager you can trust with your investment.
The CPM® designation is awarded by the INSTITUTE OF REAL ESTATE MANAGEMENT (IREM®) of the National Association of REALTORS® to professional real estate managers who have distinguished themselves in the areas of experience, education, and ethical conduct.
The CPM® designation must be earned and is awarded only after rigid standards have been met. Holders of the CPM® designation can best be classed as “versatile specialists.” They are trained to professionally handle the full range of management tasks from completing a feasibility study to supervising a property change of use. Their skills encompass the asset management, administrative, legal, social, economic, and physical areas essential to professional performance. CPM® members are practiced in the art of combining day-to-day property management with the broader asset management consideration to achieve your property’s financial goals.
CERTIFIED PROPERTY MANAGERS® must abide by a Code of Professional Ethics which is enforced by IREM®. A CPM® member’s commitment to this code requires use of the utmost care in managing your property and handling funds. The CPM® is the only real estate management designation to protect your investment with rigid enforcement of this code. Those violating the ethical code are subject to revocation of their designation.
When a CPM® manages your property, you get someone who is up-to-date on the latest trends in real estate. CPM® members keep on top of the industry in several ways. For example, every CPM® member must complete numerous hours of education to earn the designation, and then must meet a continuing education requirement to maintain the CPM® designation.
When you hire a CPM®, you are hiring management expertise and experience. Experience is one of the defining qualifications of a CERTIFIED PROPERTY MANAGER®. Put your investment in the hands of a qualified professional. There is no better manager for your real estate investment than someone who has the training and expertise of a CERTIFIED PROPERTY MANAGER®.
ACCREDITED RESIDENTIAL MANAGER®
An equally prestigious and important designation awarded by the INSTITUTE OF REAL ESTATE MANAGEMENT® is the ACCREDITED RESIDENTIAL MANAGER® (ARM®) designation. The ARM® award is granted to those individuals in property management who manage residential properties or homeowner/condominium associations and have completed the ARM® program’s educational and experience requirements.
ACCREDITED RESIDENTIAL MANAGERS® must abide by the same Code of Professional Ethics as CERTIFIED PROPERTY MANAGERS®. They must also meet IREM® standards in experience, education, and ethical conduct.

Awards and Accreditions